Our Story
UpSmiles was founded by a dentist who saw that his own patients were considering Direct-To-Consumer (DTC) companies. However, these same patients also wanted the peace of mind knowing they had a dental office to go to for an evaluation, impressions and to address any concerns during treatment. So, he started a 2-year pilot within his office to determine the appropriate business model and pricing structure to benefit providers and their patients. Some patients who were seen during the pilot were previous customers of some of the largest ‘home aligner’ companies. The complaints were often the same. Our founder believed that there may be an opportunity to offer providers high quality, lower cost aligners and to feed new cases to these providers via a DTC approach marketed at competitive pricing to other DTC companies.


